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Cultural training puts everything into context

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When it comes to international development, one world doesn’t fit all. Here’s why you need to be trained before your train leaves the station.

A franchisor’s international team must stay at the nicest hotels, dress to the nines and spend leisurely time getting to know prospects over good food at fine restaurants. But before they get to that step, they need to visit and play tourist. It’s a tough job but somebody’s got to do it. Pam Pappas Stanoch Pam Pappas Stanoch Actually, it is a tough job—and not everyone can do it. Traveling internationally is grueling. Often once the executive lands, he or she jumps right into the business of the trip…

Click here to read the article on Athena by the Franchise Times

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